Lloyd Ltd: New Holland Dealer of the Year 2022

We are delighted to announce that Lloyd Ltd has been named “Large Volume Tractor and Harvester Dealer of the Year 2022” by New Holland.

Announced earlier this month at New Holland’s dealer conference, the accolade is the most prestigious of New Holland’s dealer awards and acknowledges the success and dedication of everyone across the company in delivering the best service to our customers.

George Lloyd, Managing Director, commented: “Lloyd Ltd last won this award in 2015 so to win it in 2022 after all the challenges we have all had to adjust to over the past couple of years is a real reflection of how hard everyone has worked and our staff’s commitment to our customers, their colleagues and New Holland. This is a real team effort so well done to everyone.”

David Rapkins, New Holland Business Director UK & ROI, added, “Many congratulations to Lloyd Ltd, winner of the New Holland Dealer of the Year 2022 Award. A well deserved win for all the fantastic team and we thank you for your continued support of the New Holland brand.”


Pictured left to right are: David Rapkins (New Holland Business Director UK & ROI), Lewis Barr (Lloyd Ltd Newcastle Dealer Principal), John Marston (Lloyd Ltd Penrith Dealer Principal) and Sean Lennon (Vice President, New Holland Agriculture Europe).