Lloyd Ltd Adds Case IH Franchise to Cumbrian Branches
Local machinery dealer Lloyd Ltd is pleased to announce the addition of the Case IH franchise to its portfolio of agricultural machinery brands available from its Carlisle and Penrith branches to cover the whole of Cumbria from 1st January 2026.
This development will make Lloyd Ltd one of the few dual-branded dealers within the CNH Industrial network. They will be offering the full range of Case IH agricultural products, parts and services, covering tractors, harvesting and hay and forage ranges, and telescopic loaders, as well as their precision technology solutions.
Managing Director George Lloyd commented, “This is a real honour for Lloyd Ltd to be given the opportunity to be a dual-branded dealer for Case IH and New Holland. We have been part of the “blue side” of CNH Industrial since we began as a Ford dealer back in 1964 so the addition of the “red side” at two of our nine branches marks a significant milestone within the company’s history.”
George added, “Like its sister brand, Case IH has an excellent reputation for innovative, high-performing machines and our Sales Representatives are quickly getting up to speed with the new offering. We know that there are many loyal Case IH customers across Cumbria so we are looking forward to supporting them with whatever they need, be it Sales, Service or Parts. This is an exciting opportunity for Lloyd Ltd as a company and it is a reflection of the strength of our partnership with CNH Industrial that they have extended this relationship to include the Case IH brand. We are looking forward to working with Case IH’s customers across the region.”
David Rapkins, CNH Business Director UK & ROI, commented: “We are excited to see Lloyd Ltd represent both New Holland and Case IH at their Carlisle and Penrith depots. This dual-brand approach is a key part of our strategy to offer Cumbrian farmers greater choice and localized support. Lloyd Ltd has a proven track record of excellence, and by bringing the Case IH brand into these key hubs, we are ensuring our customers receive the highest level of technical expertise and parts availability. We look forward to a successful future and a strengthened long-term partnership with the Lloyd team.”
For more information on the Case IH range from Lloyd Ltd Carlisle or Lloyd Ltd Penrith, contact your local Lloyd Ltd branch at:
| Lloyd Ltd CARLISLE
Kingstown Broadway Carlisle CA3 0EF T: 01228 517 100 |
Lloyd Ltd PENRITH
Cowper Road Eden Business Park Penrith CA11 9FW T: 01768 863 806 |
Or visit www.lloyd.ltd.uk/case-ih